Marc Jacobs reveals a new fragrance “Daisy Dream.”
It is a fruity floral fragrance with a mix of “intricate details, elegance and femininity for a fresh interpretation of the iconic Daisy motif.” The fragrance bursts with a variety of notes including the following: Top notes– Blackberry, Grapefruit, Pear Mid notes – Jasmine, Lychee, Blue Wisteria & Base notes – White Woods, Musks, Coconut Water.
The glass bottle is draped in daisies, topped with a silver cap with gold hues and more daisies, making it a beautiful addition on any dresser or vanity.
The perfume’s launch is intertwined with the Daisy Dream Capsule Social Media Platform – a campaign that is unique and primarily driven by social media and creative platforms.
Marc Jacobs Daisy Dream Capsule: A moment in time, captured and then returned
The Daisy Dream Capsule is a digital forum allowing consumers to create their own personalized and customized dream boards to be shared with their social networks and community. You can check out more about this ‘daydreaming’ inspired creation here.
What do you think of Marc Jacobs’ campaign & new fragrance?