Earlier this fall, our beautiful bridal client Stephanie was one of the lucky ladies who got to wear #TheJustMarriedJacket on her wedding day. During her bridal beauty prep with The Beauty Team, Stephanie shared a bit of the story behind the jacket and we loved the whole idea behind it. It’s like a sisterhood of the travelling pants kind of thing that makes an already special day extra special. So naturally we had to find out more! We reached out to Sylvia of Via Calligraphy about the accidental viral project that’s gone international. Find out more about#TheJustMarriedJacket in our Q&A below:
Makeup by Victoria Photo by Jenn Kavanagh
How did you come up with the idea?
In June 2016, when I was getting married, I decided to obsess over painting “Just Married” on the back of my favourite leather jacket. Even though it was an intimate wedding with only 8 guests at city hall, I just wanted an edgy detailed that really was distinctly my own style. The jacket was a hit and I got to be that cool Toronto bride walking down the street. Only a week after that day, I decided that I didn’t want it to sit in my closet and collect dust, so I posted it up on a Toronto wedding trading group. The group didn’t allow for money to be exchanged so I just posted it and asked for a bottle of red wine. The responses were overwhelming and I realized in that moment that every bride asking to rent it actually had a different wedding date. So I kept it for myself and began renting it out every week for just a bottle of red wine. #TheJustMarriedJacket was born organically.
Photo of Sylvia on her Wedding Day
What is your favourite story from a bride about her experience with the jacket?
One of my early renters, Jordana, was looking for something special to represent her dad in her wedding. He had passed away from cancer and he was an avid motorcycle rider. Jordana came upon the project close to when I just started, it felt like it was fate! My dad and father in law are motorcycle riders as well, so it was a sweet connection all around.
Another fun experience was meeting Rima. I had messed up her pickup and she wasn’t able to come get it with how things worked out; feeling really bad for my own mishap, I wanted to get it to her personally. The only time that worked was during her Mehandi party… so me, a complete stranger, went to one of her intimate pre-wedding celebrations. Her family was so welcoming, it was an experience I won’t forget!
What’s the booking process for the jacket and how far ahead should brides expect to book it?
Nowadays brides can go to www.thejustmarriedjacket.com and check the calendar for availability. If it’s free, get in touch through the form on that page and I send details for pickup and drop-off. Brides only get it from Wednesday to Tuesday of the week of their wedding in exchange for just a bottle of red wine (and some photos and their story for my blog!)
Right now most of high season is booked for 2020, and there are some eager brides booking about 2 to 3 years into the future!
Makeup by Victoria Hair by Cayley Photo by Jenn Kavanagh
How many brides have got to experience “The Just Married Jacket”?
As of October 26, 2019, 119 Toronto brides have worn #TheJustMarriedJacket, which is my original wedding leather jacket.
Since all of the press it’s received, I began to get requests in other cities as well, so I’ve partnered with the most talented and wonderful calligraphy artists around the world who share my values of community over competition. Each one of them has created their own version of the leather jacket and they run their independent chapters in their own cities. We have ones in Montreal, Ottawa, Edmonton, Vancouver, New York City, DC, Chicago, Sacramento, Denver, Baltimore, Oahu, London, and Hong Kong. And cumulatively I’m sure there’s over 500 brides that are now connected through this project!
Makeup by Victoria Hair by Cayley Photo by Jenn Kavanagh
Do you offer custom pieces through your calligraphy business?
The main service I offer are Calligraphy Classes in Toronto and Event Calligraphy for Brands. And yes! I offer custom painted leather jackets as well now. The only exception is that I will never paint “Just Married” on any more to make sure that I keep the one that’s being shared in the project special for everyone who has participated. It’s all about the story that connects us all and I do everything I can to protect it for the beautiful people who were a part of it.
If you’re a bride-to-be and want to be snapped in the infamous jacket or have your very own created, be sure to get on that list and grab a good bottle of red ASAP!
Back in the Summer of 2016, we were hired by a marketing agency to help piece together vintage looks for the restaurant launch of Ricarda’s in Toronto. The agency was using a street team of promotional models to boost the restaurant launch for a two day event where the street teams rode bikes through the city. Two hair and two makeup artists were needed for the styling for the street team activation which was a 50’s and 60’s vintage Mediterranean inspired look.
Here are some of the beauty tips we used to keep the street team looks sweat-proof and last through the summer heat all day long:
- Hair was set in pins to cool while makeup was completed to really hold the vintage wave
- We used Urban Decay All Nighter setting sprat before, during and after application to be sure the makeup wouldn’t nudge
- Quick Lip Tip – hydrate lips with a rich balm prior to any makeup application. Let the balm sit and once the lips are ready, apply a primer first then line the lips with a red liner for definition and proceed with lipstick, blot and repeat
- Flash lashes were used for a doe eyed look
We had so much fun using our creativity putting together these looks for the street team activation! The restaurant has been a huge success since the launch with another location opened in Oakville. If you’re a marketing agency or promotional model company, we help create the looks to make your event and models stand out! We provide makeup, hair and wardrobe support for any of your events or activations. To learn more about our on demand beauty services, contact us at firstname.lastname@example.org.
All event photos are by Brian at www.tarsipixstudios.com
The Beauty Team transformed Imperial Tobacco employees into the Spice Girls and other celebs for a super fun lip sync battle!
We’ve already touched on how you can make your employee appreciation night extra special by providing pampering services like hairstyling, makeup, manicures and massages… but what if you want to take it to the next level and REALLY delight your team? How about an EPIC LIP SYNC BATTLE?! Honestly, this was one of the most fun events we’ve ever been a part of so we thought we’d share it with you in case you’re inspired to do something similar for your team.
Imperial Tobacco recently hosted a staff appreciation event at Toronto’s Hotel X. Over 400 of their staff members were invited for an evening of appreciation and pampering, and the event planners at Zeste Incentive hired The Beauty Team to help make the event one to remember. But we didn’t stop there! The Beauty Team was also enlisted for the after party at Rebel Nightclub, where we provided hair, makeup and wardrobe styling for a super fun lip sync battle. We created celebrity looks inspired by Grease, 50 Cent, the Spice Girls, Beyonce and more, with customized props, wigs and costumes that blew everyone away! How fun is that?!
We know the question on everyone’s minds… how the heck to you transform a group of regular folks into the Spice Girls? Here are some pro tips from one of our talented makeup artists to get you started (thanks Nicole!):
- Pop stars are known for wearing bold makeup colours, which look great on stage. Liquid lipstick (we like MAC) is a great base for eyeshadow if you really want it to stand out. Plus, they’re creamy and easy to blend.
- You also want to use an eye colour base so the bold colours don’t transfer onto the skin (try Mac’s 24-hour Eye Base).
- Layering is key. After applying your eye colour base, then your creamy eye colour, set it all with a powder so it stands the test of sweaty dancing and hot stage lights.
- If you don’t use a setting powder, try a good sealer like Green Marble, which is popular among theatre performers.
- Exaggerating features helps you take on a celebrity’s look as well, so use lots of highlighting and contouring to mimic the celeb’s facial features. This also works very well for the stage because it’s easier to see from afar.
- Glitter can be fun! It catches the light nicely and won’t look too dramatic on stage.
- When it comes to lashes… GO BIG or GO HOME! They open up the eyes and make them stand out for the crowd.
Try something similar at your next event
Whether you want to try something tame or really ‘out there’ for your next special event, The Beauty Team has the products and skills to make it happen. Plus, we always select the appropriate artists depending on your needs. We can do anything from sleek corporate looks to costume party fun! To learn more about custom hair and makeup services tailored for your next event, contact us at email@example.com.
OUAI Haircare, one of our favourite brands to work with, launched a new Super Dry Shampoo product last week! We had the pleasure of once again representing the brand at a Sephora Canada Beauty Wonderland event at Dundas Square in Toronto. Our beauty brand representatives were doing dry styling to help consumers find a new Fall hair style using the newly launched product, as well as our existing favourites. The hair style menu included an edgy side braid, a glam top knot, a fun bubble ponytail or a sleek half up top knot. We had so many people come through the footprint to learn more about this celebrity endorsed brand and were so excited to get a complimentary hair style as well! Check out a few of our favourite styles from the event:
Bubble Pony Tail
Edgy Side Braid
Half Up Top Knot
The new Super Dry Shampoo is a super-absorbent spray that uses volcanic minerals and rice starch to soak up your heaviest oil flow. It comes in the famous Melrose Place scent (see our previous post about the new OUAI fragrances) and has an easy applicator that delivers clean hair for when you’ve got that not so fresh feeling. This product was a life saver when working on client hair that may not have been freshly washed that day, and gives hair good texture and volume for dry styling.
The Toronto event was a hit, and we will be heading east to Montreal for the reopening of the Sephora Ste. Catherines Street location to represent OUAI at an exclusive VIP event. Our Montreal event will be similar to the Toronto Beauty Wonderland, but it will have the press, PR and exclusively invited influencers in attendance.
If you require beauty brand support on-site, our team is experienced and capable to ensure your brand is well represented at marketing events, pop-ups and more! Our certified and trained makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t soon forget. For rates and information, email firstname.lastname@example.org.
The Beauty Team helped two speakers get ready for the stage and unforgiving high definition screens at Collision Conference 2019.
Collision Conference is a pretty big deal in the technology world, inviting some of the biggest names in tech, politics and pop culture to speak on the latest innovations in emerging and disruptive tech. At the 2019 conference recently held in Toronto, over 25,000 people showed up to hear from speakers like Prime Minister Justin Trudeau, Seth Rogen, Ryan Holmes of Hootsuite and many more.
Imagine the pressure of speaking at such a huge event, where the HD cameras will be zooming into your pores and you might even run into PM JT himself… what do you do?! Call The Beauty Team! Two speakers called on us for our HD makeup expertise to help make sure they looked polished and professional for their appearances at the conference. We packed up our gear and brought our mobile hair and makeup services to their hotel rooms (which happened to be at the gorgeous new Hotel X just across the street from the conference venue).
Makeup tips for high definition success
As you may know, HD cameras are pretty unforgiving, highlighting every wrinkle, blemish and flyaway for the world to see. Thankfully, we’ve got some pro makeup tips for that:
- To ensure your base makeup appears invisible to the high definition cameras, prep your skin first and blend foundation well (we can’t stress this enough!).
- Resist the urge to experiment with bold colours—this is NOT the time to try that new neon orange trend or wacky eyeliner. Natural tones are the most flattering.
- Keep blush colours neutral and blend, blend, blend (then blend some more)!
- Keep lips looking healthy and luscious by using a lip scrub to get rid of dead skin cells prior to colour application.
- Creamy lip colours look best in HD so avoid matte colours (but if you must use matte, try dabbing gloss in the centre of the lips to add dimension and moisture).
- Always finish makeup with a fine mist of finishing spray to set your look and also prevent a cakey looking finish.
- Keep translucent powder on-hand in case your t-zone gets oily.
And the results are in!
We were super honoured that conference speakers Adi Tatarko, CEO of Houzz (hair and makeup), and Rose Kirk, Chief Corporate Responsibility Officer for Verizon (makeup) trusted our HD skills to help them look gorgeous for their appearances.
Do you need help making sure the HD cameras don’t give away all your secrets?
The Beauty Team can bring our services on-site to provide camera- and stage-ready hair and makeup, including nail services and makeup and hair touch-ups backstage as needed.
Learn more about our on-demand event hair and makeup services. For pricing and booking info, email us at email@example.com.
Catch our pros Justine and Alysse live on CP24 Breakfast tomorrow for some pre-event rockstar makeovers as we get ready for #ScienceRocks on July 24th (ages 19+) at The Ontario Science Centre.
The Beauty Team will be providing Hair and Makeup stations with our pros to help channel your inner rockstar.
We are bringing Beauty to the Science Centre, and you can be a part of it!
This Thursday evening, The Ontario Science Centre will open up the doors to the ScienceROCKS exhibit as it transforms into a music playground accompanied by great food, cocktails and rock-it science!
Ages 19+ only.
Valid Photo ID required at the door.
$15 in advance
$18 at the door
$15 Members (anytime)
Refreshments available for purchase.
Please note: There is limited capacity for the ROLLING STONES AT THE MAX movie. The movie starts at 7:30 and entrance to ticket-holders is on a first-come, first-served basis.
We hope to see you rockstars there!
The Beauty Team