Beauty Events

Sephora Beauty Wonderland with The OUAI

September 12, 2019

OUAI Haircare, one of our favourite brands to work with, launched a new Super Dry Shampoo product last week! We had the pleasure of once again representing the brand at a Sephora Canada Beauty Wonderland event at Dundas Square in Toronto. Our beauty brand representatives were doing dry styling to help consumers find a new Fall hair style using the newly launched product, as well as our existing favourites. The hair style menu included an edgy side braid, a glam top knot, a fun bubble ponytail or a sleek half up top knot. We had so many people come through the footprint to learn more about this celebrity endorsed brand and were so excited to get a complimentary hair style as well! Check out a few of our favourite styles from the event:

Bubble Pony Tail

Edgy Side Braid

Half Up Top Knot

The new Super Dry Shampoo is a super-absorbent spray that uses volcanic minerals and rice starch to soak up your heaviest oil flow. It comes in the famous Melrose Place scent (see our previous post about the new OUAI fragrances) and has an easy applicator that delivers clean hair for when you’ve got that not so fresh feeling. This product was a life saver when working on client hair that may not have been freshly washed that day, and gives hair good texture and volume for dry styling.

The Toronto event was a hit, and we will be heading east to Montreal for the reopening of the Sephora Ste. Catherines Street location to represent OUAI at an exclusive VIP event. Our Montreal event will be similar to the Toronto Beauty Wonderland, but it will have the press, PR and exclusively invited influencers in attendance.

If you require beauty brand support on-site, our team is experienced and capable to ensure your brand is well represented at marketing events, pop-ups and more! Our certified and trained makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t soon forget. For rates and information, email info@thebeautyteam.ca.

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Beauty

The OUAI Fragrance Relaunch

August 17, 2019

This week we had the pleasure of having our team on site at Sephora locations in the GTA for the relaunch of OUAI fragrances! Our best suited beauty brand representatives are always hand picked as the best suited beauty brand specialists. The team was tasked with training the Sephora employees on brand awareness and acted as additional support for customers.

The two new fragrances, named North Bondi and Melrose Place, are eau de parfum fragrances which have a higher concentration of oil than an eau de toilette fragrance and will wear longer on the skin. North Bondi has notes of Violet, Bergamot, White Musk and Italian Lemon, and can also be found as the scent for OUAI Leave In Conditioner, Wave Spray and Texturizing Spray. The second scent Melrose Place has notes of Pink Peppercorn, Champagne, Rose and Peony and can be found in OUAI Rose Hair and Body Oil, Treatment Masque and Scalp & Body Scrub. The newly relaunched fragrances are found in the haircare section only, as opposed to the fragrance section, and retail for C$70 for 50 ml/1.7 fl oz. Head into your nearest Sephora location to test out the scents and find your new favourite fragrance!

Need beauty brand specialists?

With The Beauty Team in-store, your brand is well represented and your staff will be well trained. Our hand picked and certified makeup artists and hair stylists are available as your beauty brand ambassadors, creating lasting positive impressions your customers won’t forget! For more information on our beauty brand recruitment contact info@thebeautyteam.ca.

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Beauty 101 Celebrity Beauty Product Reviews The Beauty Notes

Conair Infiniti Pro Straightener – Pro or No?

March 6, 2017

Our hair expert and OUAI Canadian Educator, Alysse, tested out the Conair Infiniti Pro Straightener and we just had to ask her about it!

Here are her answers:

Q: What are your favourite features of this product?

A: The number one thing was that it heated up quickly and was simple to use! I personally loved how it left some movement in my hair as opposed to making it pin straight and lifeless. My models also loved how it didn’t pull and made their hair feel silky and shiny.

Q: Who would you recommend this product to?

A: I would recommend this product to a variety of hair types however, if you have very kinky roots this product is not for you. The straightener doesn’t get close enough to smooth them out. I would say the target market is the girl on-the-go. It heats up quickly and smooths out hair giving you a polished look in minutes.

Q: Would you use this on a daily basis?

A: I would definitely use this on a daily basis. It’s always good to have easy-to-use products on hand to make mornings less stressful! Not to mention, if it makes my models happy I really can’t complain!

Q: Overall, do you give this product your stamp of approval?

A: Yes! It surprised me. I didn’t think I would like it as much as I did! I would definitely recommend trying the Conair Infiniti Pro Straightener.

Thanks Alysse!

If you’re always on-the-go but don’t want to sacrifice your beauty routine, the Conair Pro Infiniti straightener may be the perfect tool to add to your belt.

Try it out and let us know what you think of the Conair Infiniti Pro Straightener!

xo The Beauty Team

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Celebrity Beauty The Beauty Notes

Q&A with OUAI’s Canadian Educator, Alysse Morrison

February 13, 2017

If you keep up with the Kardashians, you’ve probably seen some of the work of Jen Atkin, celeb hairstylist. She has worked with Jennifer Lopez, Gwen Stefani, Emma Stone, Sofia Vergara, Jessica Alba, Cindy Crawford, Katy Perry, and Christina Hendricks, to name a few. However, we’re not here to discuss her relationship to the stars. We’re here to talk about her haircare line, OUAI. OUAI is “a line for real life, for real women”, as Atkin says herself. It is about making luxury accessible and easy in a world where life can be hard. While we support this mantra, we have a new reason to love OUAI.

It is with great honour that we introduce Toronto hairstylist Alysse, member of The Beauty Team, and now, Canadian Educator for the OUAI line. We were eager to ask Alysse a few questions about her new position. Here’s what she said:

Q: What inspired you to pursue this position?

A: One of my biggest inspirations in my hairstyling career has always been women in the industry. I love Jen Atkin and her line. The idea of working for someone whom I idolize just seemed like a dream.

Q: What do you love about the job?

A: I love educating people about hair. Being able to do this with new people every day just seemed like something I’d be great at because I love it. I find Sephora’s staff education is lacking in the hair department so I thought this was an amazing idea!

Q: What is your favourite OUAI Product?

A: I can’t wait to try the dry shampoo foam! It seems amazing! Out of the products I have tried, I absolutely love the dry texture spray. You can use it like a dry shampoo, or through your ends to get a gorgeous beachy look.

Q: What is the best current hair trend, in your opinion?

A: I love very easy, undone hair which is trendy right now. The lived-in look—it’s effortless and looks cool.

Q: What are your favourite beauty/hair icons?

A: Well of course Jen Atkin! When I was in school we were asked to name well-known females in the industry and the only one we could name was Vivenne MacKinder. She’s known for her bridal looks. To have a new fashion forward woman to add to the list was vital for our industry. Jen has created a line that makes getting ready fast and easy. She knows what the consumer needs!

xo The Beauty Team

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