OUAI Haircare, one of our favourite brands to work with, launched a new Super Dry Shampoo product last week! We had the pleasure of once again representing the brand at a Sephora Canada Beauty Wonderland event at Dundas Square in Toronto. Our beauty brand representatives were doing dry styling to help consumers find a new Fall hair style using the newly launched product, as well as our existing favourites. The hair style menu included an edgy side braid, a glam top knot, a fun bubble ponytail or a sleek half up top knot. We had so many people come through the footprint to learn more about this celebrity endorsed brand and were so excited to get a complimentary hair style as well! Check out a few of our favourite styles from the event:
Bubble Pony Tail
Edgy Side Braid
Half Up Top Knot
The new Super Dry Shampoo is a super-absorbent spray that uses volcanic minerals and rice starch to soak up your heaviest oil flow. It comes in the famous Melrose Place scent (see our previous post about the new OUAI fragrances) and has an easy applicator that delivers clean hair for when you’ve got that not so fresh feeling. This product was a life saver when working on client hair that may not have been freshly washed that day, and gives hair good texture and volume for dry styling.
The Toronto event was a hit, and we will be heading east to Montreal for the reopening of the Sephora Ste. Catherines Street location to represent OUAI at an exclusive VIP event. Our Montreal event will be similar to the Toronto Beauty Wonderland, but it will have the press, PR and exclusively invited influencers in attendance.
If you require beauty brand support on-site, our team is experienced and capable to ensure your brand is well represented at marketing events, pop-ups and more! Our certified and trained makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t soon forget. For rates and information, email firstname.lastname@example.org.
This week we had the pleasure of having our team on site at Sephora locations in the GTA for the relaunch of OUAI fragrances! Our best suited beauty brand representatives are always hand picked as the best suited beauty brand specialists. The team was tasked with training the Sephora employees on brand awareness and acted as additional support for customers.
The two new fragrances, named North Bondi and Melrose Place, are eau de parfum fragrances which have a higher concentration of oil than an eau de toilette fragrance and will wear longer on the skin. North Bondi has notes of Violet, Bergamot, White Musk and Italian Lemon, and can also be found as the scent for OUAI Leave In Conditioner, Wave Spray and Texturizing Spray. The second scent Melrose Place has notes of Pink Peppercorn, Champagne, Rose and Peony and can be found in OUAI Rose Hair and Body Oil, Treatment Masque and Scalp & Body Scrub. The newly relaunched fragrances are found in the haircare section only, as opposed to the fragrance section, and retail for C$70 for 50 ml/1.7 fl oz. Head into your nearest Sephora location to test out the scents and find your new favourite fragrance!
Need beauty brand specialists?
With The Beauty Team in-store, your brand is well represented and your staff will be well trained. Our hand picked and certified makeup artists and hair stylists are available as your beauty brand ambassadors, creating lasting positive impressions your customers won’t forget! For more information on our beauty brand recruitment contact email@example.com.
Tips for creating festival-ready looks from The Beauty Team’s mobile makeup and hairstyling experts.
Everyone wants to look their best at a music festival, which is why a lot of people go all out when it comes to their festival hair, makeup and fashion. Who doesn’t want to have their photo taken for a fashion blog or recap of the best looks from the event?
That being said, not everyone arrives ready for the camera…
The Beauty Team was recently enlisted to provide on-site hairstyling at Toronto’s Field Trip music festival. Sephora and Ouai Haircare asked us to join them for an on-site brand activation. We provided 12 hair stylists to demo several Ouai products at a hairstyling station on the festival grounds. We treated festival attendees to complimentary braids, sleek styles, ponytails and waves, showing them how to use the Ouai products to get the perfect festival look. We used Ouai’s dry shampoo, soft and medium hairsprays, texture spray and body oil.
Here are a few festival hairstyling tips we shared at Field Trip that you can use next time you’re enjoying some live music in the sun:
- To create chic, just-back-from-the-beach waves, use a texturizing spray like Ouai Haircare’s Wave Spray. Spritz onto damp or dry hair, scrunch and go!
- Keep braids looking sleek by taming fly-aways and baby hairs with a small amount of pomade like Ouai Haircare Matte Pomade. Use your fingers to apply pomade where it’s needed most and be sure not to overdo it—a little goes a long way!
- Double-duty products are always a great idea especially when you have limited space in your bag at the festival. That’s why we love Ouai Haircare’s Rose Hair and Body Oil. You can use it to tame fly-aways and keep your skin glowing and smelling great too!
Try these tips for your next festival look (or anytime look!).
Need beauty brand ambassadors for your event?
With The Beauty Team on-site, your brand is well represented at marketing events, pop-ups and more. Our certified makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t forget. For rates and information, email firstname.lastname@example.org.
Our hair expert and OUAI Canadian Educator, Alysse, tested out the Conair Infiniti Pro Straightener and we just had to ask her about it!
Here are her answers:
Q: What are your favourite features of this product?
A: The number one thing was that it heated up quickly and was simple to use! I personally loved how it left some movement in my hair as opposed to making it pin straight and lifeless. My models also loved how it didn’t pull and made their hair feel silky and shiny.
Q: Who would you recommend this product to?
A: I would recommend this product to a variety of hair types however, if you have very kinky roots this product is not for you. The straightener doesn’t get close enough to smooth them out. I would say the target market is the girl on-the-go. It heats up quickly and smooths out hair giving you a polished look in minutes.
Q: Would you use this on a daily basis?
A: I would definitely use this on a daily basis. It’s always good to have easy-to-use products on hand to make mornings less stressful! Not to mention, if it makes my models happy I really can’t complain!
Q: Overall, do you give this product your stamp of approval?
A: Yes! It surprised me. I didn’t think I would like it as much as I did! I would definitely recommend trying the Conair Infiniti Pro Straightener.
If you’re always on-the-go but don’t want to sacrifice your beauty routine, the Conair Pro Infiniti straightener may be the perfect tool to add to your belt.
Try it out and let us know what you think of the Conair Infiniti Pro Straightener!
xo The Beauty Team