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The OUAI Fragrance Relaunch

August 17, 2019

This week we had the pleasure of having our team on site at Sephora locations in the GTA for the relaunch of OUAI fragrances! Our best suited beauty brand representatives are always hand picked as the best suited beauty brand specialists. The team was tasked with training the Sephora employees on brand awareness and acted as additional support for customers.

The two new fragrances, named North Bondi and Melrose Place, are eau de parfum fragrances which have a higher concentration of oil than an eau de toilette fragrance and will wear longer on the skin. North Bondi has notes of Violet, Bergamot, White Musk and Italian Lemon, and can also be found as the scent for OUAI Leave In Conditioner, Wave Spray and Texturizing Spray. The second scent Melrose Place has notes of Pink Peppercorn, Champagne, Rose and Peony and can be found in OUAI Rose Hair and Body Oil, Treatment Masque and Scalp & Body Scrub. The newly relaunched fragrances are found in the haircare section only, as opposed to the fragrance section, and retail for C$70 for 50 ml/1.7 fl oz. Head into your nearest Sephora location to test out the scents and find your new favourite fragrance!

Need beauty brand specialists?

With The Beauty Team in-store, your brand is well represented and your staff will be well trained. Our hand picked and certified makeup artists and hair stylists are available as your beauty brand ambassadors, creating lasting positive impressions your customers won’t forget! For more information on our beauty brand recruitment contact

The Beauty Notes

Marc Jacobs NEW Daisy Dream Fragrance

July 24, 2014
Marc Jacobs, Daisy Dream, Fragrance, Perfume,

Marc Jacobs reveals a new fragrance “Daisy Dream.

It is a fruity floral fragrance with a mix of “intricate details, elegance and femininity for a fresh interpretation of the iconic Daisy motif.” The fragrance bursts with a variety of notes including the following: Top notes– Blackberry, Grapefruit, Pear Mid notes – Jasmine, Lychee, Blue Wisteria & Base notes – White Woods, Musks, Coconut Water.

Marc Jacobs, Daisy Dream, Fragrance, Perfume,

The glass bottle is draped in daisies, topped with a silver cap with gold hues and more daisies, making it a beautiful addition on any dresser or vanity.

The perfume’s launch is intertwined with the Daisy Dream Capsule Social Media Platform – a campaign that is unique and primarily driven by social media and creative platforms.

Marc Jacobs Daisy Dream Capsule: A moment in time, captured and then returned

The Daisy Dream Capsule is a digital forum allowing consumers to create their own personalized and customized dream boards to be shared with their social networks and community. You can check out more about this ‘daydreaming’ inspired creation here.



What do you think of Marc Jacobs’ campaign & new fragrance?




The Beauty Team