OUAI Haircare, one of our favourite brands to work with, launched a new Super Dry Shampoo product last week! We had the pleasure of once again representing the brand at a Sephora Canada Beauty Wonderland event at Dundas Square in Toronto. Our beauty brand representatives were doing dry styling to help consumers find a new Fall hair style using the newly launched product, as well as our existing favourites. The hair style menu included an edgy side braid, a glam top knot, a fun bubble ponytail or a sleek half up top knot. We had so many people come through the footprint to learn more about this celebrity endorsed brand and were so excited to get a complimentary hair style as well! Check out a few of our favourite styles from the event:
Bubble Pony Tail
Edgy Side Braid
Half Up Top Knot
The new Super Dry Shampoo is a super-absorbent spray that uses volcanic minerals and rice starch to soak up your heaviest oil flow. It comes in the famous Melrose Place scent (see our previous post about the new OUAI fragrances) and has an easy applicator that delivers clean hair for when you’ve got that not so fresh feeling. This product was a life saver when working on client hair that may not have been freshly washed that day, and gives hair good texture and volume for dry styling.
The Toronto event was a hit, and we will be heading east to Montreal for the reopening of the Sephora Ste. Catherines Street location to represent OUAI at an exclusive VIP event. Our Montreal event will be similar to the Toronto Beauty Wonderland, but it will have the press, PR and exclusively invited influencers in attendance.
If you require beauty brand support on-site, our team is experienced and capable to ensure your brand is well represented at marketing events, pop-ups and more! Our certified and trained makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t soon forget. For rates and information, email email@example.com.