Back in the Summer of 2016, we were hired by a marketing agency to help piece together vintage looks for the restaurant launch of Ricarda’s in Toronto. The agency was using a street team of promotional models to boost the restaurant launch for a two day event where the street teams rode bikes through the city. Two hair and two makeup artists were needed for the styling for the street team activation which was a 50’s and 60’s vintage Mediterranean inspired look.
Here are some of the beauty tips we used to keep the street team looks sweat-proof and last through the summer heat all day long:
- Hair was set in pins to cool while makeup was completed to really hold the vintage wave
- We used Urban Decay All Nighter setting sprat before, during and after application to be sure the makeup wouldn’t nudge
- Quick Lip Tip – hydrate lips with a rich balm prior to any makeup application. Let the balm sit and once the lips are ready, apply a primer first then line the lips with a red liner for definition and proceed with lipstick, blot and repeat
- Flash lashes were used for a doe eyed look
We had so much fun using our creativity putting together these looks for the street team activation! The restaurant has been a huge success since the launch with another location opened in Oakville. If you’re a marketing agency or promotional model company, we help create the looks to make your event and models stand out! We provide makeup, hair and wardrobe support for any of your events or activations. To learn more about our on demand beauty services, contact us at email@example.com.
All event photos are by Brian at www.tarsipixstudios.com