Canadian beauty brands that are killing it right now.
This Canada Day we want to spotlight some of the brands in beauty that were founded right here in our amazing country. If you’re looking to support Canadian companies and discover some homegrown products, check out our picks below!
Bite Beauty

This Canadian lip product brand was founded in 2011 and exclusively sold through Sephora and their own online storefront. The shade range and texture of all Bite lipsticks are to die for, as they’re made with food-grade ingredients and are infused with resveratrol. Resveratol is an antioxidant that can be found in the skin of grapes and red wine, which helps with fine lines and anti-aging. So not only are you getting a gorgeous smooth and pigmented application, it’s also helping to keep your lips looking their best! Bite also operates brick and mortar stores called “Lop Lab by Bite”, with one located in Downtown Toronto, where you can work with their team of technicians to get your own custom lippie made right in front of you! This would be such a fun and unique thing to do for a girls day or pre-bachelorette festivities with your wedding party! Overall, Bite Beauty is such an amazing brand and we’re so proud to claim them as our own!
Saje

Who isn’t into diffusing these days?! Saje was founded by a Canadian husband and wife team when the husband had suffered from a serious car accident. When he was originally trying to find a more natural and effective pain relief solution for his recovery, paired with his wife’s retail business background, they were able to create a natural wellness brand. We love Liquid Sunshine diffuser blend to get us moving in the morning and can always use a little Tranquility face and body mist to relax and ease our minds the night before a big event. With their commitment to 100% natural formulations, and the majority of our products are manufactured locally, Saje is a Canadian brand we can fully support!
Sappho New Paradigm

A more recent addition to the Canadian beauty scene, Sappho New Paradigm was founded in November 2016 by Emmy nominated makeup artist JoAnn Fowler. Sappho New Paradigm is a natural and organic cosmetic brand, that focuses on developing a luxury products that are made from carcinogen-free ingredients. The brand was developed with experts in the field of green chemistry, and offers formulations created with the finest of certified organic ingredients and infused with phyto nutrients. This brand is great for those no-makeup makeup wearers that prefer a more natural look. Top products recommended by The Beauty Team:
- Essential Foundation: This line is described as “Light to medium buildable coverage, this line is free of regular coconut oil, moisturizing and also a favourite for those with problematic breakouts. For those that like sheer coverage, it is easily thinned with moisturizer. The product smells amazing and feels feather light. With a base of certified organic aloe juice and certificated organic jojoba oil, we have added just a touch of shea for moisture and play… it’s lovely!”
- Lip Glosses: Their line of organic lip glosses are sweetened with just a touch of stevia and a pinch of lemon grass and are described as “soft, silky, smooth, richly pigmented and yummy”. With just 4 shades offered in the range right now, we’re looking forward to more colour offerings to come!
Cardea AuSet

A beautifully feminine beauty and wellness brand that creates products that are as natural as possible and that celebrate Canadian ingredients and suppliers. The brand was founded in the Southern Ontario Greenbelt, and use materials that are sourced from Canadian suppliers who are located close by and align with the company’s ethical considerations. Cardea AuSet uses pure essential oils, hydrosols, minerals, and plant-based ingredients that are GMO-free. We personally love theROSA Facial Mist, a hydrating rose water and aloe juice mist, and the SEA Mineral Soak, a detoxifying bath soak made from the salts from the Dead Sea and Himalayas plus dried rose petals. Fun fact: their Noire Charcoal Mask was recently featured in Kourtney Kardashian’s Poosh box to launch her new lifestyle website, along with a Saje diffuser and oils.
DECIEM: The Ordinary

Last, but far from the least on our list, DECIEM: The Abnormal Beauty Company is an umbrella company of a few different beauty brands, including the super popular line The Ordinary. DECIEM was founded in Toronto in 2013 and has since expanded across the globe, with a growing portfolio of more than 50 products in more than 15 markets. All DECIEM products, across all brands including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. The Ordinary is a collection of products that focus on the core effective ingredients needed for skin concerns at reasonable price points that allow the brand to be more accessible by more consumers. We’ve had so many of our clients tell us about this brand and literally haven’t met one person who doesn’t rave about the entire line that doesn’t break the bank and is a game changer for your skin regime.
Those are just some of our favourite Canadian brands in the beauty industry, and we’d love to hear what other Canadian products or brands you’d recommend. Supporting local and homegrown brands is important to us and we’d love to learn about others. We hope you have a wonderful Canada Day long weekend!