At this time when hand sanitizers and disinfectant sprays are sold out on all store shelves, big industries and organizations are ‘closing-up shop’ and cities are under major quarantine, we thought it was fitting to discuss how The Beauty Team practices good hygiene and sanitation always when on all makeup and hair jobs! The Coronavirus has no doubt given us this idea to write about how us as makeup artists and hair stylists are germaphobes and obsess about good hygiene, always!
Our clean practices have always included cleaning our brushes in front of our clients, using disposable mascara wands, sharpening and cleaning eye pencils and lip pencils with 70% rubbing alcohol after we sharpen them. There is absolutely no cutting corners for our team in this department!
We have had clients compliment us on the fact that we take time to clean our brushes in between clients as it is so important. What you will often hear us saying at corporate events or beauty bar events is ‘please have a seat and talk to me about your beauty preferences as I sanitize my hands and clean my brushes’. This statement is always something our clients usually smile about and appreciate! Then, going home to spend time giving our hair tools or makeup brushes a good cleaning or shampooing is our life story!
Last, we don’t double dip! We scrape off lipsticks, glosses and concealers, for example, with a palette knife, put it on a stainless steel clean palette, and take product with a clean brush from the palette.
Photo by: Jenn Kavanagh Photography
During this incredibly odd, scary, and extra cautious time with Coronavirus we wanted to share some of the precautions we take as artists to keep ourselves and our clients healthy. It’s something we pride ourselves in! So remember to wash your hands & even clothes often as the virus can live on your hands for 5-10 minutes, on your clothes for 6 to 12 hours & on a metal surface for 12 hours!
Stay safe, clean and sanitized! 😉
All makeup brushes cleaned!
~Love, The Beauty Team
Book The Beauty Team by emailing us at: email@example.com or click here.
Earlier this fall, our beautiful bridal client Stephanie was one of the lucky ladies who got to wear #TheJustMarriedJacket on her wedding day. During her bridal beauty prep with The Beauty Team, Stephanie shared a bit of the story behind the jacket and we loved the whole idea behind it. It’s like a sisterhood of the travelling pants kind of thing that makes an already special day extra special. So naturally we had to find out more! We reached out to Sylvia of Via Calligraphy about the accidental viral project that’s gone international. Find out more about#TheJustMarriedJacket in our Q&A below:
Makeup by Victoria Photo by Jenn Kavanagh
How did you come up with the idea?
In June 2016, when I was getting married, I decided to obsess over painting “Just Married” on the back of my favourite leather jacket. Even though it was an intimate wedding with only 8 guests at city hall, I just wanted an edgy detailed that really was distinctly my own style. The jacket was a hit and I got to be that cool Toronto bride walking down the street. Only a week after that day, I decided that I didn’t want it to sit in my closet and collect dust, so I posted it up on a Toronto wedding trading group. The group didn’t allow for money to be exchanged so I just posted it and asked for a bottle of red wine. The responses were overwhelming and I realized in that moment that every bride asking to rent it actually had a different wedding date. So I kept it for myself and began renting it out every week for just a bottle of red wine. #TheJustMarriedJacket was born organically.
Photo of Sylvia on her Wedding Day
What is your favourite story from a bride about her experience with the jacket?
One of my early renters, Jordana, was looking for something special to represent her dad in her wedding. He had passed away from cancer and he was an avid motorcycle rider. Jordana came upon the project close to when I just started, it felt like it was fate! My dad and father in law are motorcycle riders as well, so it was a sweet connection all around.
Another fun experience was meeting Rima. I had messed up her pickup and she wasn’t able to come get it with how things worked out; feeling really bad for my own mishap, I wanted to get it to her personally. The only time that worked was during her Mehandi party… so me, a complete stranger, went to one of her intimate pre-wedding celebrations. Her family was so welcoming, it was an experience I won’t forget!
What’s the booking process for the jacket and how far ahead should brides expect to book it?
Nowadays brides can go to www.thejustmarriedjacket.com and check the calendar for availability. If it’s free, get in touch through the form on that page and I send details for pickup and drop-off. Brides only get it from Wednesday to Tuesday of the week of their wedding in exchange for just a bottle of red wine (and some photos and their story for my blog!)
Right now most of high season is booked for 2020, and there are some eager brides booking about 2 to 3 years into the future!
Makeup by Victoria Hair by Cayley Photo by Jenn Kavanagh
How many brides have got to experience “The Just Married Jacket”?
As of October 26, 2019, 119 Toronto brides have worn #TheJustMarriedJacket, which is my original wedding leather jacket.
Since all of the press it’s received, I began to get requests in other cities as well, so I’ve partnered with the most talented and wonderful calligraphy artists around the world who share my values of community over competition. Each one of them has created their own version of the leather jacket and they run their independent chapters in their own cities. We have ones in Montreal, Ottawa, Edmonton, Vancouver, New York City, DC, Chicago, Sacramento, Denver, Baltimore, Oahu, London, and Hong Kong. And cumulatively I’m sure there’s over 500 brides that are now connected through this project!
Makeup by Victoria Hair by Cayley Photo by Jenn Kavanagh
Do you offer custom pieces through your calligraphy business?
The main service I offer are Calligraphy Classes in Toronto and Event Calligraphy for Brands. And yes! I offer custom painted leather jackets as well now. The only exception is that I will never paint “Just Married” on any more to make sure that I keep the one that’s being shared in the project special for everyone who has participated. It’s all about the story that connects us all and I do everything I can to protect it for the beautiful people who were a part of it.
If you’re a bride-to-be and want to be snapped in the infamous jacket or have your very own created, be sure to get on that list and grab a good bottle of red ASAP!
Back in the Summer of 2016, we were hired by a marketing agency to help piece together vintage looks for the restaurant launch of Ricarda’s in Toronto. The agency was using a street team of promotional models to boost the restaurant launch for a two day event where the street teams rode bikes through the city. Two hair and two makeup artists were needed for the styling for the street team activation which was a 50’s and 60’s vintage Mediterranean inspired look.
Here are some of the beauty tips we used to keep the street team looks sweat-proof and last through the summer heat all day long:
- Hair was set in pins to cool while makeup was completed to really hold the vintage wave
- We used Urban Decay All Nighter setting sprat before, during and after application to be sure the makeup wouldn’t nudge
- Quick Lip Tip – hydrate lips with a rich balm prior to any makeup application. Let the balm sit and once the lips are ready, apply a primer first then line the lips with a red liner for definition and proceed with lipstick, blot and repeat
- Flash lashes were used for a doe eyed look
We had so much fun using our creativity putting together these looks for the street team activation! The restaurant has been a huge success since the launch with another location opened in Oakville. If you’re a marketing agency or promotional model company, we help create the looks to make your event and models stand out! We provide makeup, hair and wardrobe support for any of your events or activations. To learn more about our on demand beauty services, contact us at firstname.lastname@example.org.
All event photos are by Brian at www.tarsipixstudios.com
The Beauty Team transformed Imperial Tobacco employees into the Spice Girls and other celebs for a super fun lip sync battle!
We’ve already touched on how you can make your employee appreciation night extra special by providing pampering services like hairstyling, makeup, manicures and massages… but what if you want to take it to the next level and REALLY delight your team? How about an EPIC LIP SYNC BATTLE?! Honestly, this was one of the most fun events we’ve ever been a part of so we thought we’d share it with you in case you’re inspired to do something similar for your team.
Imperial Tobacco recently hosted a staff appreciation event at Toronto’s Hotel X. Over 400 of their staff members were invited for an evening of appreciation and pampering, and the event planners at Zeste Incentive hired The Beauty Team to help make the event one to remember. But we didn’t stop there! The Beauty Team was also enlisted for the after party at Rebel Nightclub, where we provided hair, makeup and wardrobe styling for a super fun lip sync battle. We created celebrity looks inspired by Grease, 50 Cent, the Spice Girls, Beyonce and more, with customized props, wigs and costumes that blew everyone away! How fun is that?!
We know the question on everyone’s minds… how the heck to you transform a group of regular folks into the Spice Girls? Here are some pro tips from one of our talented makeup artists to get you started (thanks Nicole!):
- Pop stars are known for wearing bold makeup colours, which look great on stage. Liquid lipstick (we like MAC) is a great base for eyeshadow if you really want it to stand out. Plus, they’re creamy and easy to blend.
- You also want to use an eye colour base so the bold colours don’t transfer onto the skin (try Mac’s 24-hour Eye Base).
- Layering is key. After applying your eye colour base, then your creamy eye colour, set it all with a powder so it stands the test of sweaty dancing and hot stage lights.
- If you don’t use a setting powder, try a good sealer like Green Marble, which is popular among theatre performers.
- Exaggerating features helps you take on a celebrity’s look as well, so use lots of highlighting and contouring to mimic the celeb’s facial features. This also works very well for the stage because it’s easier to see from afar.
- Glitter can be fun! It catches the light nicely and won’t look too dramatic on stage.
- When it comes to lashes… GO BIG or GO HOME! They open up the eyes and make them stand out for the crowd.
Try something similar at your next event
Whether you want to try something tame or really ‘out there’ for your next special event, The Beauty Team has the products and skills to make it happen. Plus, we always select the appropriate artists depending on your needs. We can do anything from sleek corporate looks to costume party fun! To learn more about custom hair and makeup services tailored for your next event, contact us at email@example.com.
OUAI Haircare, one of our favourite brands to work with, launched a new Super Dry Shampoo product last week! We had the pleasure of once again representing the brand at a Sephora Canada Beauty Wonderland event at Dundas Square in Toronto. Our beauty brand representatives were doing dry styling to help consumers find a new Fall hair style using the newly launched product, as well as our existing favourites. The hair style menu included an edgy side braid, a glam top knot, a fun bubble ponytail or a sleek half up top knot. We had so many people come through the footprint to learn more about this celebrity endorsed brand and were so excited to get a complimentary hair style as well! Check out a few of our favourite styles from the event:
Bubble Pony Tail
Edgy Side Braid
Half Up Top Knot
The new Super Dry Shampoo is a super-absorbent spray that uses volcanic minerals and rice starch to soak up your heaviest oil flow. It comes in the famous Melrose Place scent (see our previous post about the new OUAI fragrances) and has an easy applicator that delivers clean hair for when you’ve got that not so fresh feeling. This product was a life saver when working on client hair that may not have been freshly washed that day, and gives hair good texture and volume for dry styling.
The Toronto event was a hit, and we will be heading east to Montreal for the reopening of the Sephora Ste. Catherines Street location to represent OUAI at an exclusive VIP event. Our Montreal event will be similar to the Toronto Beauty Wonderland, but it will have the press, PR and exclusively invited influencers in attendance.
If you require beauty brand support on-site, our team is experienced and capable to ensure your brand is well represented at marketing events, pop-ups and more! Our certified and trained makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t soon forget. For rates and information, email firstname.lastname@example.org.
The Beauty Team helped two speakers get ready for the stage and unforgiving high definition screens at Collision Conference 2019.
Collision Conference is a pretty big deal in the technology world, inviting some of the biggest names in tech, politics and pop culture to speak on the latest innovations in emerging and disruptive tech. At the 2019 conference recently held in Toronto, over 25,000 people showed up to hear from speakers like Prime Minister Justin Trudeau, Seth Rogen, Ryan Holmes of Hootsuite and many more.
Imagine the pressure of speaking at such a huge event, where the HD cameras will be zooming into your pores and you might even run into PM JT himself… what do you do?! Call The Beauty Team! Two speakers called on us for our HD makeup expertise to help make sure they looked polished and professional for their appearances at the conference. We packed up our gear and brought our mobile hair and makeup services to their hotel rooms (which happened to be at the gorgeous new Hotel X just across the street from the conference venue).
Makeup tips for high definition success
As you may know, HD cameras are pretty unforgiving, highlighting every wrinkle, blemish and flyaway for the world to see. Thankfully, we’ve got some pro makeup tips for that:
- To ensure your base makeup appears invisible to the high definition cameras, prep your skin first and blend foundation well (we can’t stress this enough!).
- Resist the urge to experiment with bold colours—this is NOT the time to try that new neon orange trend or wacky eyeliner. Natural tones are the most flattering.
- Keep blush colours neutral and blend, blend, blend (then blend some more)!
- Keep lips looking healthy and luscious by using a lip scrub to get rid of dead skin cells prior to colour application.
- Creamy lip colours look best in HD so avoid matte colours (but if you must use matte, try dabbing gloss in the centre of the lips to add dimension and moisture).
- Always finish makeup with a fine mist of finishing spray to set your look and also prevent a cakey looking finish.
- Keep translucent powder on-hand in case your t-zone gets oily.
And the results are in!
We were super honoured that conference speakers Adi Tatarko, CEO of Houzz (hair and makeup), and Rose Kirk, Chief Corporate Responsibility Officer for Verizon (makeup) trusted our HD skills to help them look gorgeous for their appearances.
Do you need help making sure the HD cameras don’t give away all your secrets?
The Beauty Team can bring our services on-site to provide camera- and stage-ready hair and makeup, including nail services and makeup and hair touch-ups backstage as needed.
Learn more about our on-demand event hair and makeup services. For pricing and booking info, email us at email@example.com.
Employee appreciation is so hot right now… especially as companies try to attract and keep the best talent. There are many ways to do it, whether it’s keeping the lunchroom stocked with premium snacks (maybe a keg?) and installing a ping-pong table, or organizing awards ceremonies to let your team know that their hard work hasn’t gone unnoticed.If you’re looking for ways to appreciate your team, we’ve got an idea you may not have thought of before: treat them to some pampering! From first-hand experience we know that employees LOVE a good party, even more so if they can have a massage while they’re there, and maybe get their hair, makeup and nails did too.
The Beauty Team saw a recent example of this when we were hired to perk up an awards gala honouring employees from a pharmaceutical company. We were on-site at the gala at the Four Seasons Hotel in Toronto offering our mobile hair, makeup, manicure and massage services to help attendees not only feel pampered, but also relieved that they didn’t have to doll themselves up for the big night. We took care of everything!
Whenever we provide services like this, employees are sometimes hesitant at first, but then when they see the results on their colleagues they end up lining up all night to get pampered too. It’s always a huge hit!
Coordinating a recognition event of this kind takes a lot of planning, and you should always look for opportunities to surprise and delight guests so they have a memorable experience. Providing on-site beauty services for guests is one way to do that, and hiring a professional team to take care of all the details helps things go smoothly, so the event planner can focus on what they do best.
Knock your employee appreciation event out of the park! If you’re an event planner looking for ways to enhance your next event, providing beauty services on-site is a great option. You can impress event guests and your clients too, and we take care of everything from start to finish. To learn more about our customized beauty services for events, contact us at firstname.lastname@example.org.
Tips for creating festival-ready looks from The Beauty Team’s mobile makeup and hairstyling experts.
Everyone wants to look their best at a music festival, which is why a lot of people go all out when it comes to their festival hair, makeup and fashion. Who doesn’t want to have their photo taken for a fashion blog or recap of the best looks from the event?
That being said, not everyone arrives ready for the camera…
The Beauty Team was recently enlisted to provide on-site hairstyling at Toronto’s Field Trip music festival. Sephora and Ouai Haircare asked us to join them for an on-site brand activation. We provided 12 hair stylists to demo several Ouai products at a hairstyling station on the festival grounds. We treated festival attendees to complimentary braids, sleek styles, ponytails and waves, showing them how to use the Ouai products to get the perfect festival look. We used Ouai’s dry shampoo, soft and medium hairsprays, texture spray and body oil.
Here are a few festival hairstyling tips we shared at Field Trip that you can use next time you’re enjoying some live music in the sun:
- To create chic, just-back-from-the-beach waves, use a texturizing spray like Ouai Haircare’s Wave Spray. Spritz onto damp or dry hair, scrunch and go!
- Keep braids looking sleek by taming fly-aways and baby hairs with a small amount of pomade like Ouai Haircare Matte Pomade. Use your fingers to apply pomade where it’s needed most and be sure not to overdo it—a little goes a long way!
- Double-duty products are always a great idea especially when you have limited space in your bag at the festival. That’s why we love Ouai Haircare’s Rose Hair and Body Oil. You can use it to tame fly-aways and keep your skin glowing and smelling great too!
Try these tips for your next festival look (or anytime look!).
Need beauty brand ambassadors for your event?
With The Beauty Team on-site, your brand is well represented at marketing events, pop-ups and more. Our certified makeup artists and hair stylists are available as your beauty brand ambassadors, creating fun experiences your event attendees won’t forget. For rates and information, email email@example.com.
On February 4th, we had the pleasure of being a part of the annual Swish for the Cure event, a charity dedicated to children affected by childhood cancer. Let us begin by acknowledging how fortunate we are to have been able to work with such amazing children.
This was our third year and, being situated next to the cotton candy, needless to say our stand was quite popular.
Take a look at how the day went:
The kids were excited to get glam on this special day. Lipstick was definitely a popular feature.
We took advantage of recent trends including glitter roots. This may have been our favourite beauty feature of the day. The glitter part had the domino effect: you see someone with it and, suddenly, it’s the one thing you’re missing. The kids were pumped to indulge in some sparkle and we love how it turned out.
A huge thank you to Elite Camps and the Swish for the Cure Charity for having us this year!
xo The Beauty Team
This past Tuesday evening, Toronto welcomed a leader in the skincare industry Janna Ronert, CEO and founder of IMAGE Skincare. We were super excited when we got the invite to be apart of the IMAGE Skincare Worldwide Launch Party 2016 at the beautiful Four Seasons hotel in Yorkville.
We had a night of elegance and luxury with an Old Hollywood theme. Justine and I were greeted with pink pearls and a photographer on site. We started the evening ready to see what new products IMAGE Skincare had lined up.
IMAGE skincare delivered everything one could possibly want from a skincare line; with proven quality and safety that come together providing effective, professional products that work.
· Products not tested on animals
· No petrochemicals
· No chemical preservatives
· Fragrance composed with 100% essential oils
· Respect of the environment
· No Silicones
· No Parabens
One of our favourites from the launch was the VITAL C hydrating Facial Oil.
This facial oil helps awaken skin from dull to hydrated and radiant. Made with stabilized antioxidants and anti inflammatory botanicals, it is a paraben and mineral oil free formula that helps transform dehydrated sensitive skin.
IMAGE skincare has something for everyone, using the most active ingredients in their products. They help your skin become its best; no matter what skin type or skin concern you have.
We can’t wait to see the results!